Camera verification (including personalized document matching) is becoming common through the entire print, mail, & packaging industries. Older used mailing equipment is being updated more and more with new camera verification attachments and software. Most new direct mail equipment either already has the capability to match mail, or it's very simple procedures to upgrade the unit.
The move towards computerized verification arises from two major trends within the marketplace:
1 - An increased regulatory climate. More government regulations require companies to take into account all documents or mailing pieces that tell you their equipment. Especially in the insurance, financial, and healthcare industries.
2 - Increased emphasis on targeted marketing. Marketing products (whether they're printed, online, or via text messages) are increasingly targeted towards a particular audience 토토검증사이트. Such printed documents tend to be more expensive to create and additionally they include more personalized information. This trend helps it be important to be sure each prospect receives the proper material and that some kind of certifiable report can prove accuracy.
Adding camera verification to mailing equipment was once a pricey endeavor, but improved technology and "off the shelf software" has substantially reduced the fee to upgrade equipment and use camera verification systems for mail matching, inserter read-write, and OCR (Optical Character Recognition). It's now easier (and less expensive) than ever to generate reports to prove the accuracy of the job running through your mailing equipment and binding machines.
The absolute most traditional way of verification is ensuring that customer statements have successfully exited an envelope inserter. This can be a simple matter of reading a successive number or decoding a personalized Intelligent Mail Barcode or IMB through a window envelope, and "checking off" each document that leaves the machine. If a report is removed or when there is a "double-feed", the report will show the missing document ahead of the mailing is complete.
Other traditional examples include ensuring that two variable documents match one another within an envelope, matching a personalized document to the pre-printed address on the outside of an envelope, or matching credit cards or gift cards to personalized carriers.
But camera verification systems is now able to do this much more. Newer trends for output verification include:
Checking to be sure you can find no blank documents. This may happen through the printing process, but a camera can detect an empty sheet on folding equipment or other bindery equipment.
Checking for correct orientation On a Printed Page. If an operator merges two stacks of printed material, what if they place a number of pages upside-down or backwards? A camera system can detect this and stop a folder or various other little bit of finishing equipment.
Read-Write & Track. When you have a personalized document, page, or signature, and it's to fit an external document that is also personalized, it's much simpler to print the surface material "on the fly" instead of pre-printing and matching.
They are only the tip of the iceberg. Camera verification has changed into a powerful tool, capable of countless verification & reporting tasks. From logging files to sequencing to file auditing, the power is readily available. What's more, the price for such camera verification equipment has come down substantially before years. To start verifying your jobs with camera systems, contact your mailing equipment vendor and find out what's available for your specific budget.
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